Direct delivery to the Bronx
(Page 2 of 2)
FreshDirect should be commended for reversing an exclusive policy that amounted to redlining.
Clearly, the company has found a way around its assertion — first reported in The Riverdale Press in June 2010 — that traffic flow issues kept it from delivering to certain neighborhoods and that it only delivered in areas that made a significant number of service requests.
It should commit to paying a living wage even though it managed to get approval for its warehouse just before the passage of legislation that would have required it to pay $10 an hour with benefits, $11.50 without.
It should explore alternative fuel and hybrid options for its trucks and collaborations with local farmers to make the “eat local” logo on its trucks a reality.
If we Bronxites remain vigilant, the company’s new policy of serving the neighborhood where it will be located will not be the last of its positive changes.